Recreate: Twilight Market and Paper Fashion Show
Led an inaugural major event in Brisbane CBD from concept development and creative direction, research-led, end-to-end campaign development and event coordination.
Sustainability ~ Behaviour Change ~ High-impact Event
- Attracted 12,000 attendees
- Corresponding behaviour change campaign contributed to measurable impact
- Earned multiple marketing and government awards
Brisbane GC2018 Event City & Festival 2018
I developed the campaign for local government’s GC2018 Event City campaign and Festival 2018 event promotion.
International Event ~ City Banner Dressing ~Complex Stakeholder Mix
- Strategy, planning and management of full-stack, high-budget program across city dressing, large-scale outdoor media, digital, print and stakeholder channels
- Attracted 410,000 Festival 2018 attendees
Nic Freeman 