Recreate: Twilight Market and Paper Fashion Show
Led an inaugural major event in Brisbane CBD from concept development and creative direction, research-led, end-to-end campaign development and event coordination.
Sustainability ~ Behaviour Change ~ High-impact Event
- Attracted 12,000 attendees in a high-impact event about engagement
- Collaborated with local designers, makers and businesses to tell youth-focused stories about sustainability and innovation
- Contributed to measurable impact with a corresponding behaviour change campaign, informed by research
- Earned multiple awards – industry, local and sector
Brisbane GC2018 Event City & Festival 2018
I developed the campaign for local government’s GC2018 Event City campaign and Festival 2018 event promotion.
International Event ~ City Banner Dressing ~Complex Stakeholder Mix
- Strategy, planning and management of full-stack, high-budget program across city dressing, large-scale outdoor media, digital, print and stakeholder channels
- Attracted 410,000 Festival 2018 attendees
- Created festival content strategy and assets: program, outdoor display, owned-earned-paid coverage and more
And so much more
- Art exhibitions with community engagement, workshops and launch events
- Revive sustainable fashion marketplace and festival
- Sector-leading conferences, workshops and speeches
- Community forums, public feedback sessions and giving events
- All-hands workplace events, training days and stakeholder sessions
- Community volunteering events with thousands of attendees
Nic Freeman 